Last updated: 13 October 2026
This notice covers thethrivologycompany.com, enquiries sent to us through it, and our concept-test pages under /ideas/. The Thrivology Company is the operating name of Thrivology Limited, a company registered in England & Wales (company no. 13215559). Registered office: Heron Court, Biddenham, Bedford, MK40 4UQ.
Thrivology Limited is the data controller for the information described here, and is registered with the Information Commissioner's Office (ICO) under registration number ZB254139.
For anything about this notice or your information, email hello@thethrivologycompany.com.
Each of our practices has its own website and its own privacy notice, which applies when you use that site or work with that practice:
Some pages on this site describe early ideas we are testing to see whether people want them. They are not live services, and you cannot buy anything through them. The current concept-test pages are:
Each page has a short quiz. When you finish it and tick the consent box, we collect:
Please don't put other people's personal details, health information or account numbers in the free-text boxes. The complaints page does not give legal advice.
We use your answers to test and develop each idea: to understand whether it is wanted, who it is for and what it should cost, and to help shape and launch it. If you agreed on the form, we also contact you by email about that idea, for example to send your result or early-access news. Our lawful basis is your consent, which you give by ticking the box before you submit. Nothing is saved if you don't tick it.
Quiz answers are sent to a Google Sheet in our Google Workspace account. Google acts as our processor and stores the data only on our instructions.
We keep concept-test data for 12 months from when you submit it, while the idea is in the ideation stage. During that time Thrivology Limited uses it to develop the idea and to help shape and launch it. After 12 months we delete it, or keep only anonymous totals that can't identify you. If you join a mailing list for the idea, we keep your email address on that list until you unsubscribe.
You can withdraw your consent at any time. Reply to any email from us, use the unsubscribe link, or email hello@thethrivologycompany.com, and we will delete your answers and contact details. Withdrawing doesn't affect how we used your data before you withdrew.
The quizzes do not currently ask about ethnicity, religion or faith. If we ever add questions like these (for example to test a community-based version of an idea), the answers are special category data under UK GDPR. We will only collect them with your explicit consent, given separately for those questions (Article 9(2)(a) UK GDPR). They will always be optional, kept to a minimum and held only by people who need them. You can withdraw that consent at any time. We will update this notice before asking any such question.
The concept tests are for adults aged 18 and over.
| Purpose | Lawful basis |
|---|---|
| Running concept-test quizzes, using the answers to develop the idea, and emailing you about it | Consent (you tick the box before submitting) |
| Ethnicity, religion or faith answers, if ever asked | Explicit consent (Article 9(2)(a) UK GDPR) |
| Replying to enquiries and, if you ask, passing you to the right practice | Legitimate interests; where a conversation moves towards an agreement, steps at your request before entering into a contract |
| Server logs and website security | Legitimate interests |
| Accounts, tax and legal records | Legal obligation |
We use a small number of providers to run the business. They process information on our behalf and only as needed to provide their service:
| Provider | What they do for us |
|---|---|
| Google Workspace (Google) | Email, business documents, and the Google Sheets that store concept-test answers |
| Hostinger | Website hosting and server logs |
Some providers may process information outside the UK. Where they do, the transfer is protected by safeguards recognised under UK data protection law, such as UK adequacy regulations or the International Data Transfer Agreement or Addendum. We do not sell your information or share it for advertising.
This website sets no cookies and uses no advertising, analytics or tracking tools. If you use the light or dark mode switch, your choice is stored in your own browser so the site remembers it. It is never sent to us. If we add analytics, we will update this notice first and ask for consent where the law requires it.
Under UK data protection law you have the right to:
To use any of these rights, email hello@thethrivologycompany.com. We will respond within one month.
If you are unhappy with how we have handled your information, please tell us first so we can put it right. You can also complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.
We will update this notice if the way we handle information changes, including when we add or close a concept test. The date at the top shows when it was last revised.
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© 2026 Thrivology Limited. Registered in England & Wales, company no. 13215559. Registered office: Heron Court, Biddenham, Bedford, MK40 4UQ. ICO registration ZB254139.